In 2013, Blu Leisure was appointed by Everyone Active (SLM), the UK’s longest established leisure contractor, to supply leisure facilities across the country with a high quality, high value leisure retail offer. Since then, the partnership has gone from strength to strength, with Blu Leisure now stocking more than 250 Everyone Active managed leisure venues with retail fitness apparel, accessories and branded uniform for the team nationwide.


“Blu Leisure is a safe pair of hands for our retail and uniform needs,” says Kate Little, Retail Manager, Everyone Active. “Providing an exemplary experience to both our customers and our team sits at the heart of everything we do. Our partnership with Blu is fully aligned to this.”


As part of Blu’s uniform provision and stock management solution, the company developed an intuitive, online ordering system that enables site managers to view and order any of the 296 uniform items supplied to Everyone Active for its customer service advisors, fitness and swim teachers as well as its more specialist staff such as ski and climbing instructors.

Vicki Peck, Managing Director, Blu Leisure, says: “Everyone Active manages a diverse portfolio of leisure venues. As a result, it has a wide range of retail and uniform needs. Through our global supply-chain we source technically advanced fabrics to ensure that visitors purchasing retail apparel and employees wearing uniform are provided with the very latest in comfort, durability and style.

Recently, Everyone Active added 5 leisure venues in North Hertfordshire to its portfolio. Blu attended each of the sites to measure the team for uniforms, then delivered each member of the team their personal uniform order, presented in a branded tote bag. “Paula Harris, South East Regional Retail Manager, Everyone Active says: “When a new operator takes over a contract it can be an unsettling time for the incumbent team. To help onboard everyone and make them feel valued we worked with Blu Leisure to ensure everyone received a personalized experience when it came to the collecting of their new uniform. Blu Active carried out this task superbly, ensuring everyone received the correct type of uniform for their job role, in the right size.”

In addition to kitting out the team in their new uniforms, Blu also added a number of branded and generic items to the retail offer including  ear buds, hydration bottles, insulated mugs, sweat microfibre towels, bags and play area socks with rubberised soles.